Chewing gum that makes teeth healthier

A tooth paste manufacturer is promoting a gum that fights decay and whitens teeth.

Colgate's Advanced Action Dental Gum will be targeted at teenagers. It consists of zinc acetate, which combats the bacteria that create foul breath and decay.

The merchandise will be examined within the British market prior to being released worldwide. Procter & Gamble has already been planning for a rival gum transporting the Crest tooth paste title.

Brands for example Orbit, that is produced by Wrigley's, have previously achieved positive results from the concept that eating sugar-free gum produces saliva, which itself fights decay.

Colgate went a step further and incorporated an active component to help keep teeth cavity-free and whitened.

This seems to become just the initial step towards the development of new eating nicotine gums that will positively rebuild teeth which have been broken by sugary meals and drinks.

The Colgate gum is going to be obtainable in three flavours - Peppermint, Menthol and Sparkling Mint Whitening, all of the which consists of added elements to assist remove surface stains and teeth whitened.

United kingdom marketing chief Mike Chatters stated: 'All three flavours have zinc acetate within them, that is an anti-microbial agent. It's a plaque inhibitor and fights the bacteria which cause volatile sulphur compounds, which in turn cause foul breath.

'The whitening gum includes a low abrasive silica inside it which lightly cleans one's teeth and rubs away coffee and tea stains. That's the identical technology as whitening tooth paste.'

The brand new 'toothpaste gums' have the benefit of being in touch with one's teeth for over tooth paste.

Colgate-Palmolive's move belongs to a lucrative new trend towards socalled functional meals, that offer any adverse health benefit instead of just a taste sensation.

The United kingdom launch of Colgate Advanced Action Dental Gum is going to be supported by a ?13million advertising campaign, that will stress the product provides 'added protection around the go'.

Mr Chatters added: 'Research implies that 42 percent of customers use gum for dental hygiene reasons.'

The suggested value for any pack of ten pellets is 49p, in comparison with 26p to have an equivalent size pack of Wrigley's Orbit Sweetmint. An 18-pellet pack will definitely cost 79p. The merchandise is because of continue purchase on September 1.